Which major astronomy equipment retailer completely rebranded in 2015, changing their iconic telescope logo to a more expansive 'cosmic exploration' visual identity to reflect their expansion beyond traditional observation equipment?

The astronomy product market has undergone dramatic changes over the decades. From traditional telescopes to high-tech digital imaging systems and space tourism offerings, companies in this field have had to continually reinvent their brand identities and product lines. This poll tests your knowledge of how major astronomy product retailers have evolved their brand identities to keep pace with technological advances and changing consumer interests in the cosmos.

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Celestron
Orion Telescopes & Binoculars
Sky-Watcher
Meade Instruments