Which celebrity's smartphone product line was discontinued after just 49 days on the market in 2013, selling fewer than 60,000 units despite a $12 million marketing campaign?

Even the most famous people sometimes struggle with product launches. Many celebrities have attempted to leverage their personal brand into successful product lines, but not all ventures end in success. This trivia question focuses on a particularly notorious celebrity product failure that became a cautionary tale in the world of celebrity endorsements and product launches.

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Alicia Keys' BlackBerry Creative Director line
Lady Gaga's Polaroid camera glasses
Jessica Alba's Honest Company electronics
Alicia Keys' BlackBerry Creative Director line