Which Broadway production company positioned itself as the pioneer of 'immersive theater' where audiences actively participate in the performance rather than passively watching?

The performing arts industry has created some of the most distinctive brand positioning strategies in entertainment. From iconic theaters to famous production companies, these organizations have carefully crafted their market position to attract specific audiences and create unique experiences. Test your knowledge about how performing arts brands have positioned themselves in this competitive landscape!

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Punchdrunk (creators of 'Sleep No More')
The Roundabout Theatre Company
Lincoln Center Theater
The Public Theater