Which mythology-inspired marketing strategy did Amazon use in its early days that reflected its ambition to become the world's largest marketplace?

Throughout history, mythological symbols and characters have been leveraged by brands to create powerful marketing narratives. From Nike's winged goddess of victory to Starbucks' siren, mythology continues to influence retail branding strategies. This trivia question explores how one major e-commerce platform utilized folklore elements in their early marketing approach, creating a brand identity that resonates with ancient storytelling techniques.

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Using the Greek god Hermes (messenger of commerce) in their first logo design
Naming the company after the world's largest river to represent the vast selection they planned to offer
Implementing Thor's hammer as a 'buy now' button to represent powerful, decisive purchasing
Creating a loyalty program called 'The Golden Fleece' based on the Greek myth of Jason and the Argonauts