How much did Nike originally pay graphic design student Carolyn Davidson for creating the iconic Swoosh logo in 1971?

Test your knowledge about one of the most iconic moments in sports retail branding history! The Nike Swoosh has become synonymous with athletic excellence and cutting-edge design, but its origin story contains some surprising details. This poll explores the fascinating history behind one of the world's most recognizable logos and how it transformed sports retail forever.

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$35
$1,200
$5,000
She was given 1% of company stock instead of cash payment