Which retail brand holds the Guinness World Record for the 'Largest Augmented Reality Retail Experience' that allowed customers to virtually try products in over 1,000 stores simultaneously?

In the competitive world of retail, brands are constantly pushing the boundaries of experiential marketing to capture consumer attention and create memorable moments. Some campaigns have been so innovative and massive in scale that they've earned spots in the record books. Test your knowledge about these remarkable retail marketing achievements that literally made history!

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IKEA's 'Place' AR app experience (2019)
Sephora's Virtual Artist global launch (2020)
Nike's 'House of Innovation' AR campaign (2021)
Amazon's 'View in Your Room' furniture visualization event (2018)