In 1916, which grocery chain launched the first true self-service store, pioneering the modern supermarket concept where customers could select their own items?

The history of retail has been marked by innovations that fundamentally changed how people shop. One such revolutionary concept was self-service shopping, which eliminated the need for clerks to retrieve items for customers. This retail innovation dramatically reduced costs, expanded product variety, and forever changed the consumer experience. Test your knowledge about this pivotal moment in retail history!

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Piggly Wiggly
A&P (Great Atlantic & Pacific Tea Company)
Safeway
Kroger