Which retail-inspired technology first allowed presidential campaigns to micro-target voters based on consumer behavior and purchasing patterns?

Political campaigns have evolved dramatically through technological advancements in retail-inspired marketing techniques. From traditional door-knocking to sophisticated data-driven operations, campaign retail strategies now mirror commercial marketing. This poll tests your knowledge about a pivotal technological shift that transformed how political campaigns identify, target, and engage potential voters using retail marketing principles.

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Project Narwhal (Obama 2012)
Cambridge Analytica platform (2016)
Voter Vault (Republican National Committee 2004)
Project ORCA (Romney 2012)