Which innovative product marketing approach by Celestron in 2014 is credited with bringing a new generation of millennials into amateur astronomy?

The astronomy equipment market has evolved dramatically over the past decade, with telescope manufacturers competing for amateur stargazers and professionals alike. This poll tests your knowledge about one of the most successful product marketing campaigns in modern astronomy equipment history that changed how telescopes were marketed to the public and revolutionized accessibility to the hobby.

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The 'Stars in Your Hands' smartphone-integrated telescope campaign that leveraged influencer astronomers on social media
The 'Cosmic Heritage' campaign that marketed telescopes as family heirlooms with lifetime warranties
The 'Urban Astronomer' campaign that focused on light-pollution resistant optics for city dwellers
The 'Astronomy for All' subscription-based telescope rental program with online learning components