Which Broadway production company pioneered the "immersive marketing experience" by creating the first branded mobile app that allowed audiences to interact with characters before the show?

The performing arts industry has seen remarkable innovations in product marketing and brand identity. Broadway productions, opera houses, and dance companies have evolved their marketing strategies dramatically over the past decades. From traditional playbills to digital experiences, the way performing arts organizations connect with audiences has transformed. Test your knowledge about a significant brand identity shift that changed how we experience theatrical productions!

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Hamilton Uptown LLC with their "Rise Up" interactive experience in 2016
Sleep No More (Punchdrunk) with their "McKittrick Hotel" digital companion in 2013
Disney Theatrical Productions with their "Be Our Guest" pre-show app in 2017
Cirque du Soleil with their "Backstage Pass" digital experience in 2015