Which mythological figure inspired the original logo and brand storytelling of the Starbucks coffee chain?

The power of mythology and folklore has shaped product storytelling for centuries. Ancient cultures used powerful symbols and archetypal characters that continue to influence modern branding. Test your knowledge about how mythological elements have been incorporated into famous brand narratives and packaging designs throughout history. Can you identify which mythical branding strategy has stood the test of time?

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A mermaid (siren) from Greek mythology, designed to represent the seductive power of coffee
Demeter, the Greek goddess of harvest, to symbolize the agricultural origins of coffee beans
Freya, the Norse goddess of love and beauty, chosen to attract customers with her allure
A Celtic water spirit (selkie), representing the importance of water in coffee preparation