Which 1977 film is credited with creating the modern movie merchandising industry after its studio negotiated to keep merchandising rights instead of additional director payment?

Many blockbuster films leverage strategic retail partnerships to extend their brand reach beyond the theater. These collaborations often result in limited-edition merchandise, themed restaurant offerings, or exclusive retail experiences that drive both box office interest and retail sales. Test your knowledge about one of Hollywood's most successful retail partnerships that revolutionized movie merchandising!

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• Star Wars
• Close Encounters of the Third Kind
• Superman
• Saturday Night Fever

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