Which innovative retail technology first introduced in 2018 uses geographic data to create dynamic 'heat maps' of in-store customer movements to optimize product placement?

In today's global marketplace, retailers are increasingly leveraging geographic data and location-based technologies to enhance customer experiences and optimize their business strategies. From store placement decisions to personalized marketing based on regional preferences, geography plays a crucial role in modern retail success. Test your knowledge about how geographic factors influence retail strategies and consumer engagement around the world!

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