Which revolutionary retail strategy did 'Hamilton' pioneer that transformed Broadway merchandise sales and has since been widely adopted by other productions?

Broadway shows and performing arts productions aren't just about the performances—they're also sophisticated retail operations. From playbills to branded merchandise, theaters have evolved unique product strategies that blend art with commerce. This trivia question explores an innovative retail strategy that revolutionized theater merchandise marketing in the last decade. Test your knowledge of how performing arts organizations have transformed their approach to merchandise as an extension of the theatrical experience!

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The creation of exclusive, limited-edition merchandise drops timed with key production milestones
Establishing permanent brick-and-mortar retail stores separate from theaters
Implementing a subscription-based model for collectible show merchandise
Developing AR-enabled playbills that unlock digital merchandise when scanned