Which company first implemented a recommendation engine for product suggestions based on previous purchase history and browsing behavior?

Recommendation engines have revolutionized how customers discover products online, creating personalized shopping experiences that drive sales and customer loyalty. These sophisticated algorithms analyze past behavior to predict future preferences, but do you know which company pioneered this technology that's now ubiquitous across e-commerce? Test your knowledge about the origins of retail personalization technology that transformed online shopping forever.

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Amazon, with its 'Customers Who Bought This Also Bought' feature in 1998
Netflix, with its movie recommendation system in 2000
eBay, with its 'Similar Items' feature in 1997
Apple, with iTunes' 'Genius' recommendations in 2002