Which major wildlife conservation organization deliberately chose NOT to include an animal in its logo, breaking from industry norms to create a distinctive brand identity?

Conservation organizations rely heavily on brand recognition to drive donations and support for endangered species and habitat protection. Their logos and visual identities often incorporate animal imagery that connects emotionally with supporters. Test your knowledge about these wildlife conservation brands and see if you can identify which organization is known for its distinctive branding approach!

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World Wildlife Fund (WWF) with its iconic panda
Wildlife Conservation Society (WCS) with its stylized 'W' made from animal silhouettes
The Nature Conservancy (TNC) with its simple leaf and text design
Defenders of Wildlife with its wolf silhouette