Which pioneering e-commerce platform first introduced the 'species adoption' subscription model that allows customers to receive updates about specific animals they support?

The intersection of e-commerce and wildlife conservation has created innovative approaches to funding global conservation efforts. Organizations have developed sophisticated online platforms that connect consumers directly with conservation initiatives. Test your knowledge about a groundbreaking e-commerce model that revolutionized wildlife conservation funding!

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World Wildlife Fund's Wildlife Adoption Center (1995)
National Geographic's Animal Tracker (2001)
Conservation International's Species Sponsorship (2003)
The Nature Conservancy's Habitat Heroes (1999)