Which linguistic technique has retail marketers increasingly adopted since 2015 to appear more authentic and relatable in their digital communications with younger consumers?

The language used in retail marketing has evolved dramatically over the decades, adapting to cultural shifts, technological advancements, and changing consumer preferences. Linguistic choices in advertising and product packaging can significantly impact consumer perception and purchasing decisions. This poll tests your knowledge about a fascinating linguistic phenomenon in modern retail marketing strategy.

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Deliberate misspellings and grammatical 'errors' (like 'smol' instead of 'small' or dropping punctuation)
Extensive use of formal academic language and complex vocabulary to convey expertise
Exclusive use of third-person perspective in all communications to maintain professional distance
Elimination of all colloquialisms and slang to ensure global market understanding