Which 1982 sci-fi film featured a brand collaboration that reportedly increased the featured candy's sales by 65%, establishing one of the most famous product placements in cinema history?

Major film studios and television networks frequently partner with consumer brands for promotional tie-ins that can generate millions in additional revenue while expanding audience reach. These collaborations can range from product placement within content to full merchandise lines and themed products. Test your knowledge about some of the most innovative and successful brand collaborations in the entertainment industry that have shaped modern marketing strategies in film and television.

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