Which traditional cultural festival created its own retail ecosystem with an official mascot called 'Prosperity' that has become one of the world's most recognized seasonal brand symbols?

Cultural festivals around the world have evolved from purely traditional celebrations to major retail and tourism opportunities. Many festivals now have sophisticated branding, merchandising, and marketing strategies while maintaining their cultural integrity. This poll tests your knowledge about how traditional cultural festivals have been branded and positioned in the modern marketplace.

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Chinese Lunar New Year
Diwali (Festival of Lights)
Día de los Muertos (Day of the Dead)
Oktoberfest