Which wildlife conservation organization pioneered the 'adoption' retail model in the 1970s, allowing people to symbolically adopt endangered animals with proceeds funding protection efforts?

Test your knowledge about major retail innovations in the animal and wildlife conservation sector! Many companies have revolutionized how conservation merchandise and experiences are sold to fund wildlife protection efforts. This poll explores a groundbreaking retail strategy that changed how conservation organizations approach fundraising through product sales and experiences.

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World Wildlife Fund (WWF)
National Wildlife Federation
The Nature Conservancy
Greenpeace