Which outdoor clothing brand pioneered the "Don't Buy This Jacket" anti-consumerism marketing campaign that encouraged customers to repair rather than replace their products?

Test your knowledge of groundbreaking environmental marketing campaigns in the natural products industry! Behind every successful nature-focused brand is a clever marketing strategy that resonated with eco-conscious consumers. This poll explores one of the most influential marketing strategies that changed how companies approach sustainability messaging and conservation partnerships. Can you identify which company pioneered this landmark approach?

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Patagonia
The North Face
REI
Columbia Sportswear