Which retailer pioneered the 'O2O' (Online-to-Offline) omnichannel strategy in East Asia by creating location-based digital maps that guided customers to physical stores while offering real-time inventory checking?

Test your knowledge about how major retailers adapt their omnichannel strategies to different geographical regions and cultural contexts. Understanding these regional adaptations is crucial for global retail success and reveals how brands navigate diverse consumer behaviors across markets. This question explores a pioneering retail approach that revolutionized an entire market.

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• Alibaba with its 'New Retail' concept
• Amazon with its 'Amazon Go' stores
• IKEA with its 'IKEA Place' AR app
• Walmart with its 'Store Assistant' feature

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