Which packaging innovation in the publishing industry is credited with creating the modern concept of the 'bestseller' by making books more affordable and visually appealing to mass markets in the 1930s?

Book cover design has transformed dramatically over the centuries, from simple protective bindings to sophisticated marketing tools that capture a book's essence in a single visual. In the competitive publishing world, cover design has become a crucial aspect of product strategy, often determining whether a book gets noticed or overlooked. This trivia question explores a pivotal innovation in book packaging that revolutionized the industry and consumer engagement with literature.

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