Which celebrity launched their beauty brand in 2017 with a foundation line offering 40 shades, setting a new industry standard for inclusivity that forced competitors to expand their shade ranges?

Many celebrities have ventured beyond entertainment into entrepreneurship, launching their own product lines that have become major retail success stories. From cosmetics to clothing, spirits to skincare, these celebrity-founded brands have disrupted traditional markets and leveraged star power into business empires. Test your knowledge about which famous faces are behind some of the most successful product launches of the past decade!

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• Rihanna (Fenty Beauty)
• Kylie Jenner (Kylie Cosmetics)
• Lady Gaga (Haus Laboratories)
• Selena Gomez (Rare Beauty)

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