Which gaming company pioneered the first digital loyalty program that allowed players to earn points across multiple game titles that could be redeemed for exclusive in-game content and physical merchandise?

Test your knowledge about the evolution of customer loyalty programs in the gaming industry! Many game publishers and platforms have developed sophisticated systems to retain players and reward engagement. These programs have transformed dramatically over the years, influencing purchasing behaviors and creating community. How well do you understand the history and innovation behind gaming loyalty systems?

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Ubisoft (Ubisoft Connect, formerly Uplay)
Valve (Steam Rewards)
Electronic Arts (Origin Access)
Epic Games (Epic Rewards)