Which psychological technique was specifically credited for the 35% sales increase of Ray-Ban Wayfarer sunglasses after their prominent placement in the 1983 film 'Risky Business'?

Product placements in films and TV shows have become increasingly sophisticated, designed to trigger specific consumer responses. Studies show that effective product placements can increase brand recall by up to 38% compared to traditional advertising. How well do you understand the psychology behind what makes certain product placements in entertainment more successful than others?

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Aspirational modeling - viewers wanting to emulate Tom Cruise's cool character
Mere exposure effect - repeated subtle appearances of the product throughout the film
Narrative transportation - integration of the product into a compelling storyline
Social proof - characters in the film expressing admiration for the sunglasses