Which virtual reality retail innovation first allowed fans to attend a major music concert in VR with over 12 million concurrent viewers?

Virtual reality has transformed how fans experience pop culture, from attending virtual concerts to exploring movie universes from home. Major entertainment companies have embraced VR to create immersive experiences that extend their franchises and connect with audiences in unprecedented ways. Test your knowledge about this intersection of retail VR innovation and pop culture entertainment!

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• Travis Scott's Astronomical event in Fortnite (2020)
• Ariana Grande's Rift Tour in Roblox (2019)
• Lil Nas X's VR concert in Minecraft (2018)
• BTS's virtual stadium tour in Oculus Venues (2021)

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