Which signature athlete sneaker line became the first to generate over $1 billion in annual revenue for its parent company?

The intersection of sports and retail has created some of the most iconic product lines in history. Signature athlete sneakers have transformed from basic performance footwear into cultural phenomena worth billions. This trivia question tests your knowledge about one of the most successful signature athlete product lines ever created, which revolutionized both basketball footwear and sports marketing as a whole.

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Air Jordan (Michael Jordan - Nike)
Kobe (Kobe Bryant - Nike)
LeBron (LeBron James - Nike)
Curry (Stephen Curry - Under Armour)