Which inventor's brand storytelling included a dramatic public demonstration in 1879 where he illuminated an entire street in Menlo Park to showcase his invention to journalists and potential investors?

Behind many world-changing inventions lies a fascinating brand story that shaped how the discovery was shared with the world. The journey from laboratory breakthrough to household name often involves strategic storytelling that determined whether an innovation would thrive or be forgotten. Test your knowledge about pivotal moments when brand storytelling transformed scientific discoveries into cultural phenomena that changed our daily lives.

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Thomas Edison with the electric light bulb
Alexander Graham Bell with the telephone
Nikola Tesla with alternating current
Guglielmo Marconi with the radio