Which major travel retailer first pioneered the 'Try Before You Fly' VR experience centers that allowed customers to virtually explore destinations before booking trips?

Virtual Reality (VR) has revolutionized how travel retailers engage customers by offering immersive destination experiences before purchase. This innovation has transformed the traditional travel agency model into experiential marketing hubs. Test your knowledge about this fascinating intersection of geography, retail innovation, and virtual tourism that's reshaping how people select their travel destinations.

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Flight Centre's Immersion Labs (2015)
Thomas Cook's Voyager Stores (2017)
Expedia's Virtual Voyage Centers (2018)
TUI's Destination Discovery Zones (2016)