Which celebrity's partnership with Puma in 2014 is credited with reviving the brand and increasing its market value by over 40% within three years?

Many celebrities have revitalized struggling brands through strategic partnerships and endorsements. These collaborations often represent turning points in retail customer retention strategies, transforming brand identity and shopping habits worldwide. Test your knowledge about a famous celebrity-brand partnership that dramatically changed a company's fortunes and created one of retail's most remarkable growth stories.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Rihanna, who became Creative Director of Puma's women's line and launched the highly successful Fenty x Puma collection
Beyoncé, who created the Ivy Park athleisure line exclusively for Puma before moving it to Adidas
Kanye West, who designed the Yeezy Boost series for Puma before establishing his partnership with Adidas
Selena Gomez, who revitalized Puma's appeal to younger demographics with her signature collection