Which gaming marketing campaign was the first to generate over $100 million in sales within 24 hours of launch while using an innovative multi-platform strategy that included social media influencers, real-world events, and ARG elements?

In the competitive world of gaming, marketing campaigns can make or break a product launch. Some campaigns become legendary, transforming unknown titles into cultural phenomena or revitalizing struggling franchises. This trivia question tests your knowledge of one of the most influential gaming marketing campaigns that fundamentally changed how games are promoted and perceived by mainstream audiences. Can you identify which revolutionary campaign set new standards for the industry?

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Halo 3's 'Believe' campaign featuring elaborate dioramas and mockumentary-style interviews with 'veterans' of the Human-Covenant war
Grand Theft Auto V's integrated marketing approach with interactive websites, scavenger hunts, and the record-breaking 'Epsilon Program' viral campaign
Fortnite's 'Black Hole' event that took the game offline for 36 hours, generating massive speculation and media coverage before Chapter 2's release
Pokémon GO's location-based augmented reality campaign that included physical installations and city-specific Pokémon distributions