Which company created the first successful 'genomics marketplace' platform that allowed researchers to comparison shop for DNA sequencing services, disrupting traditional scientific supply chains?

The intersection of scientific research and retail technology has transformed how laboratories and researchers access genomic sequencing tools. One company revolutionized this space by creating an online marketplace for DNA sequencing that dramatically reduced costs while increasing accessibility. This innovation fundamentally changed the economics of genetic research and democratized access to cutting-edge genomic technologies.

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