Which sports brand pioneered the 'House of Innovation' concept store design featuring personalization zones, digital shopping experiences, and a Nike Arena for product testing?

In the fast-evolving world of sports retail, companies are constantly innovating with their store designs to create immersive brand experiences. Beyond just selling products, these retail spaces aim to forge emotional connections with customers and showcase brand values. Test your knowledge about one groundbreaking retail design concept that changed how consumers interact with sports products.

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Nike
Under Armour
Adidas
Puma