Which innovative retail marketing strategy did Radiohead use for their 2007 album 'In Rainbows' that disrupted traditional music sales models?

The music retail landscape has transformed dramatically over the decades - from vinyl shops to digital streaming platforms. This trivia question explores a pivotal moment in music retail history that changed how consumers discover and purchase music. Test your knowledge about the business decisions that shaped the modern music industry!

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They released it as a 'pay-what-you-want' digital download, letting fans decide the album's value
They sold it exclusively through Starbucks stores as part of the first major coffee shop retail partnership
They released it as an NFT collection before blockchain technology became mainstream
They distributed it as a free newspaper insert in major UK publications to boost physical sales