Which company first implemented the 'Endless Aisle' technology that allows customers to order out-of-stock items directly from the store for home delivery?

The retail landscape has been transformed by innovative customer experience strategies that blend technology with personalized service. Some companies have pioneered approaches that fundamentally changed how consumers interact with brands and products. This trivia question focuses on a groundbreaking retail innovation that revolutionized the customer experience and has since been widely adopted across industries.

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Macy's
Walmart
Nordstrom
Best Buy