Which pharmaceutical company made history by becoming the world's largest by market capitalization in 2013 after a strategic shift toward specialized medicines and oncology treatments?

The pharmaceutical industry has undergone significant market transformations over the past decades, with major players rising and falling in prominence. This poll tests your knowledge about a critical market shift that occurred in the industry during the 2010s, reflecting changing business strategies and therapeutic focus areas. Understanding these market trends helps contextualize current pharmaceutical industry dynamics and predict future developments in medicine.

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Johnson & Johnson
Pfizer
Roche
Novartis