Which innovative product design strategy was introduced during Broadway's 2018 marketing revolution that significantly increased Gen Z attendance?

In 2018, a major rebranding effort transformed how Broadway shows market themselves to modern audiences. This significant shift in product design and marketing strategy aimed to attract younger demographics while maintaining the theatrical tradition that loyal patrons love. The initiative involved digital integration, social media strategies, and physical theater experiences that changed the landscape of performing arts promotion. Test your knowledge about this pivotal moment in performing arts marketing!

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The implementation of dynamic pricing algorithms that adjusted ticket costs based on real-time demand and social media engagement metrics
The introduction of AR-enhanced playbills that brought show characters to life through smartphone screens when pointed at program pages
The creation of Broadway NFTs that granted exclusive backstage access and limited edition digital memorabilia for show attendees
The launch of Broadway's unified streaming platform offering behind-the-scenes content and exclusive rehearsal footage for ticket holders