Which major retailer first launched an augmented reality feature in its mobile app that allowed customers to visualize furniture in their homes before purchasing?

Test your knowledge about major retail innovations in the augmented reality space. The integration of AR into retail experiences has transformed how consumers interact with products before purchase, creating new opportunities for brands to engage customers and reduce return rates. This shift represents one of the most significant digital transformations in modern retail strategy.

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IKEA (with IKEA Place in 2017)
Amazon (with AR View in 2018)
Wayfair (with View in Room in 2019)
Target (with See It In Your Space in 2018)