Which retail innovation in the 15th century dramatically transformed how religious texts were distributed to the public?

Religious texts are not just spiritual guides but also some of the most successful 'products' in human history. Their distribution, marketing, and brand management have evolved dramatically over centuries. This poll explores a fascinating turning point in how sacred texts were marketed and made accessible to the masses, revolutionizing religious practice and literacy. Test your knowledge about this significant retail innovation in religious history!

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Gutenberg's printing press, which made Bibles affordable for common households for the first time
The creation of monastery gift shops that sold handwritten prayer books to pilgrims
The Vatican's subscription service offering monthly illuminated scripture pages
The establishment of religious text lending libraries by merchant guilds