Which astronomy equipment company rebranded in 2016 with a 'Rethink the Stars' campaign that specifically targeted younger amateur astronomers with more affordable smart telescope technology?

In the competitive market of astronomy equipment and services, companies often develop unique brand identities that resonate with both amateur and professional astronomers. This poll explores how well you know the strategic branding decisions made by major astronomy product companies as they position themselves in this specialized market. Test your knowledge of astronomy brand identity beyond just recognizing logos!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Celestron, who introduced their NexStar Evolution line with built-in WiFi to appeal to tech-savvy beginners
Meade Instruments, who launched their ETX Observer series with smartphone integration and simplified user experience
Orion Telescopes, who revamped their StarBlast line with automatic star finding and social sharing capabilities
Stellar Labs (formerly SkyWatcher Pro), who completely repositioned their brand with a millennial-focused digital platform and subscription model