Which gaming company first introduced a loyalty program that allowed players to earn real-world rewards (like merchandise and gift cards) by achieving in-game milestones?

In the competitive gaming industry, customer loyalty programs have evolved dramatically to retain players and encourage continued engagement. From simple point systems to complex multi-tiered membership structures, gaming companies have pioneered innovative ways to reward their most dedicated fans. This trivia question explores a groundbreaking loyalty program that changed how the industry approaches player retention and community building.

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Microsoft Xbox with Xbox Live Rewards (2010)
Sony PlayStation with PlayStation Rewards (2011)
Steam with Steam Rewards Program (2009)
Nintendo with Club Nintendo (2008)