Which pharmaceutical company used the famous tagline "For the heart. For the brain. For life." for its groundbreaking anticoagulant medication?

The pharmaceutical industry invests billions in marketing each year, creating memorable taglines that become synonymous with their products. These slogans often communicate complex medical benefits in simple, relatable terms that resonate with both healthcare providers and patients. Test your knowledge of some of the most successful pharmaceutical marketing campaigns that have shaped the industry's communication strategies over the years.

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Bayer (for Xarelto)
Bristol Myers Squibb (for Eliquis)
Boehringer Ingelheim (for Pradaxa)
Pfizer (for Lipitor)