Which digital marketing innovation revolutionized Broadway ticket sales in the early 2000s, making shows more accessible to broader audiences?

The performing arts industry has embraced innovative marketing techniques to attract audiences in an increasingly digital world. Broadway shows, in particular, have pioneered unique promotional strategies that transformed how theatrical productions are advertised and sold. Test your knowledge about one of the most significant digital marketing revolutions that changed how Broadway shows reach their audiences and boost ticket sales.

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• The introduction of Rush Tickets promoted through social media campaigns
• Broadway.com's virtual 3D theater tours
• The TKTS digital lottery system with mobile app integration
• The launch of daily digital lotteries and online rush policies pioneered by 'Rent' and 'Wicked'

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