Which pioneering retail loyalty program, launched in 1981, is credited with being the first modern electronic loyalty program that used magnetic stripe cards to track customer purchases?

The history of retail is filled with innovative approaches to customer retention. Loyalty programs have evolved significantly over the decades, transforming from simple punch cards to sophisticated digital ecosystems. This trivia question explores the origins of one of the most influential loyalty programs that changed how retailers approached customer retention and data collection in the 20th century.

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American Airlines' AAdvantage Program
Sears' Discover Card Cashback Bonus
S&H Green Stamps
McDonald's Monopoly Promotion