Which mythological figure's name was controversially used for Amazon's virtual assistant before being changed to 'Alexa', causing the company to completely redesign their product packaging and marketing?

Throughout history, mythological figures have been repurposed for modern brand identity and product marketing. From Greek gods to Norse legends, mythical characters have been transformed into powerful brand ambassadors and marketing icons. This trivia explores how ancient folklore has been leveraged in contemporary product packaging and brand identity. Test your knowledge about the intersection of mythology and retail innovation!

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Echo (the nymph from Greek mythology who could only repeat others' words)
Athena (Greek goddess of wisdom and strategic warfare)
Siri (Norse mythology: a beautiful woman who leads you to victory)
Hera (Greek goddess and queen of the gods)