Which innovative product marketing strategy did NASA use to significantly boost public engagement during the James Webb Space Telescope's development phase?

The James Webb Space Telescope (JWST) was one of NASA's most ambitious and expensive projects, requiring extensive public engagement to maintain support. Its marketing campaign spanned over a decade, building anticipation for revolutionary cosmic discoveries. This poll tests your knowledge about the product development and marketing strategies employed for this groundbreaking astronomical instrument that has changed how we view the universe.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

The 'Webb Telescope Selfie' app that allowed users to virtually place themselves next to the telescope in space
The 'Webb-Cam' program that provided real-time manufacturing footage and milestone celebrations to the public
A limited edition telescope-shaped cereal released in partnership with General Mills
A series of Webb-themed NFTs that funded the final stages of the telescope's construction