Which linguistic technique did the language app Duolingo famously employ in its 2021-2022 advertising campaign that resulted in a 40% increase in daily active users?

Language shapes how we perceive products and brands. In the world of linguistics and marketing, companies have invested heavily in understanding how language influences consumer behavior. From crafting the perfect product name to developing slogans that stick in our minds, language professionals have become essential consultants in the retail world. Test your knowledge about this fascinating intersection of linguistics and product marketing!

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Fear-based motivation through their menacing owl mascot ('The Duolingo Owl Threats' campaign)
Rhyming slogans that enhance cognitive fluency ('Language learning, brain returning')
Multilingual puns that demonstrated language mastery ('One langue at a time')
Celebrity linguistic endorsements featuring polyglot stars ('Speak like me')