Which digital marketing strategy did Celestron implement in 2019 that increased telescope sales by 45% during the lunar eclipse season?

The astronomy industry has seen remarkable growth in consumer products and educational tools over the past decade. Major companies have developed unique marketing strategies to captivate audiences and translate complex celestial concepts into compelling product narratives. This poll tests your knowledge of how astronomy brands have innovated in their product marketing approaches to reach both amateur stargazers and professional astronomers.

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They launched an augmented reality app that allowed users to preview how celestial objects would look through different telescope models before purchasing
They created a subscription box service that delivered monthly astronomy equipment and viewing guides based on upcoming celestial events
They established an affiliate program with NASA allowing customers to receive exclusive space photography with each telescope purchase
They implemented a social media campaign where users could live-stream their telescope experiences directly to the company's platforms